An Intergovernmental institution under
United Nations Treaty Series 49006 / 49007

School of Global Economics and Development

Online MBA in Music Production, Management and Marketing

Online MBA in Music Production, Management and Marketing

Fully online and asynchronous, designed for working professionals, and awarded by a university established by treaty between sovereign States.

Program Type

MBA

School / Institute

School of Global Economics and Development

Study Mode

Online (Asynchronous)

Duration

12 to 24 months

Built for working professionals

Study fully online, on your own schedule, at a university created by treaty between sovereign States and registered with the United Nations.

EUCLID headquarters in The Gambia

A university established by treaty between sovereign States

EUCLID lecture at the United Nations

Faculty who include diplomats, scholars and senior practitioners

EUCLID board meeting at the headquarters

Rigorous academic oversight and quality assurance

EUCLID graduation ceremony

A global alumni community across four continents

Overview

EUCLID's online Master in Music Production, Management and Marketing is a unique program that blends creative music production with the business and marketing acumen required to succeed in today's global music industry. Offered by an intergovernmental university with a specialized mandate in distance education, this program provides a dual competency in music production and music business administration.

The curriculum covers songwriting, audio production, music business models, marketing strategies, and the use of AI in music creation. Graduates are prepared for careers as music producers, label executives, artist managers, music marketers, and entrepreneurs in the creative economy.

Why choose EUCLID?
A short introduction to the treaty-based university behind this program.

Program structure

The program is completed fully online and follows three stages.

01

Core coursework that builds advanced knowledge of the field, with readings, written assignments and faculty feedback.

02

Research preparation through academic writing, critical thinking and research methods, preparing you for independent work.

03

A final thesis or dissertation, an original research project completed under faculty supervision and assessed by academic examiners.

Academic Presentation

The music industry is undergoing a rapid transformation driven by streaming, social media, and artificial intelligence. This program equips students with the technical, creative, and strategic skills to navigate this evolving landscape. Through a combination of EUCLID's core MBA courses and specialized music production and business modules, students gain a comprehensive understanding of:

  • Music production techniques (recording, mixing, mastering)

  • Songwriting and arrangement

  • Music business models, contracts, and royalties

  • Marketing and branding for artists and labels

  • AI applications in music creation and production

  • Entrepreneurship and project management in the creative industries

The program is delivered entirely online, allowing students to study from anywhere in the world while balancing professional and personal commitments.

Requirements

Academic: A completed bachelor's degree in a relevant field (music, business, communications, or related disciplines) conferred by a recognized/accredited institution (UNESCO-IAU listed).

Professional: Applicants with significant professional experience in the music or creative industries may be considered on a case-by-case basis.

Language: Fluency in English (spoken and written) is required and will be assessed.

Study commitment: Students are expected to dedicate 10–15 effective hours of study per week.

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Program Outline

CodeCourseCredits

Course titles open the course page in the EUCLID learning platform. The roadmap is updated automatically from the university's academic records.

PRIMARY COURSES
Code
Course Name
EUCLID Credits

International Academic and Professional Paper Writing

 

 

3

Argumentation and Critical Thinking

 

 

2

MBA Essentials: Management

 

 

5

Economics Module

 

 

5

Songwriting: Writing, Arranging, and Producing Music (Coursera)

 

 

2

Music Production (Coursera)

 

 

2

Writing and Producing Music in Your Home Studio (Coursera)

 

 

2

The Art of Music Production (Coursera)

 

 

2

Electronic Music Production (coursera)

 

 

2

Music Business (Coursera)

 

 

2

The Business of Music Production (Coursera)

 

 

2

Music Creation and Production with AI

 

 

2

North Idaho Capstone: Music Industry Intensive Seminar

 

 

3

Music Industry Portfolio Project

 

 

6
Total Credit Hours (USCH):
40

ELECTIVE COURSES

Note: All courses available in the EUCLID database can be considered elective, after review and approval by your EUCLID counselor. Graduate level degrees may include a certain number of undergraduate electives. Likewise, undergraduate roadmaps may be built using graduate level courses. Again, prospective students are reminded that the final degree roadmap must be reviewed and approved by the Admissions Officer to ensure logical progression of subjects covered and conformity with international standards.

STANDARD DEGREE ROADMAP - SUGGESTED ELECTIVES
Code
Course Name
EUCLID Credits

Fundamentals of Music Theory (Coursera)

 

2

 

Introduction to Classical Music (Coursera)

 

2

 

The Neuroscience of Music and Emotion (Coursera)

 

2

 

Piano Techniques and Essentials (Coursera)

 

2

 

Piano Techniques and Essentials (Coursera)

 

2

 

How to Play Guitar (Coursera)

 

2

 

Music Composition: Starting a Piece (Coursera)

 

2

Note: to consult the current and official curriculum/list of courses from the EUCLID CMS database, please visit: EUCLID Available Degree Programs and follow the program link.

Employment Outlook

This program provides outstanding professional and academic preparation for careers in music production, artist management, A&R, music marketing, label operations, and music entrepreneurship. Graduates are equipped to work in recording studios, record labels, streaming platforms, media companies, and as independent producers or managers.

EUCLID alumni have gone on to successful careers in the creative industries, government cultural agencies, and international organizations.

Why study at EUCLID?

EUCLID is the only intergovernmental, treaty-based university with a UN registered charter and recognized expertise in diplomacy. Join the alma mater of ambassadors and senior officials globally.

Note: if the PDF brochure is unavailable (or outdated by 2 years), please contact admissions@euclid.int

Meet our faculty

EUCLID brings together a distinguished international faculty of scholars, practitioners and senior officials. Our professors combine strong academic credentials with real-world experience in international organizations, government, the professions and civil society, and many of them serve the Global South and emerging economies.

The profiles below represent a selection of our outstanding faculty. For the full faculty roster and the professors specifically assigned to this program, please visit our Faculty Profiles Directory.

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Start your journey

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